An Instagram account dedicated to “the new culture of sharing religious culture” is about to launch, the company announced.
Instagram’s mission is to be a community where “people can connect and share their unique religious experience,” and the brand has long been looking to bring the platform to more diverse audiences.
As such, the social media company announced on Monday that it is launching a new Instagram account that will allow users to post their own personal photos and videos.
It is not clear how much Instagram is paying for the service, but the company said it will charge users $1.99 per photo and $0.99 for videos.
The company said that users will be able to add their own hashtags, but did not say what they were.
Instagram says that the service will be available on both iOS and Android devices, but users will have to sign up for a paid account.